As artists and musicians, you probably want to focus on your music and craft. But if you want your music to be heard and make money, then you need to know how to navigate the evolving music industry.
In this two day workshop this weekend November 21st and 22nd, you will learn from two veterans in the industry who do this as their career. The first day you will learn from Decap, a professional hip hop producer who has worked with Snoop Dogg, Talib Kweli, and Ableton. He will show you how to develop your artist profile, distribute your music online and brand yourself.
On the second day, Dan Turner – music and entertainment lawyer and record label owner – will show you how to understand contracts and learn about copyright so you can protect your music and brand.
INSTRUCTORS
Decap is a San Francisco-based producer and performer. His self-described approach as an artist is to unite the filthiest grit from the depths of hip-hop with the transformative power of the highest dimensions of consciousness. His compositions honor the raw but melodic, the penetrating, and even the otherworldly.
Dan Turner is a business and entertainment attorney, SFSU University instructor, record label owner, and DJ. As an attorney, he has represented music artists and digital content companies throughout the Bay Area. As a DJ, he is a mainstay in San Francisco’s vibrant underground house and techno scene. He is also an aspiring producer focusing his attention on developing his Ableton chops.
TOPICS
Day 1: Branding, Marketing, and Generating Revenue
Creating a Web Presence
Building Multiple Revenue Streams
Presenting Yourself: Business Posture
Setting Goals and Building a Plan
Networking and Strategic Partnership
Branding and Online Music Distribution
Understanding Public Relations
Day 2: Copyright, Licensing, and Contracts
Copyright Basics
Sampling
Revenue Streams: Where the Money Goes
Licensing
Protecting Your Brand
Contracts
Trademark
Enroll here: http://www.sequenceone.org/album/music-business-workshop/